OrangeNow logo

2015 - 2016


Creating illustrations and animations for the brand.

* This is NOT a case study.

OrangeNow was an online marketplace for asian groceries. It was acquired in 2016.

I worked on storytelling and personifying the brand through illustrations and animations.

OrangeNow Welcome banner
OrangeNow characters
Two main characters.
OrangeNow characters as professionals
Characters for the Careers page.
404 error page
404 error page.
500 server error page
500 server error page.

More graphics for the website, social media channels, and email newsletter.

Another one bites the crust graphic
Doughnut graphic
Egg graphic
Sushi graphic


Visual storytelling was a great way to grab people's attention and keep customers coming back. It made for a memorable experience.

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