Hack University logo

Oct 2019 - now

Hack University Media Brand

Creating educational design content for a community of 85K people.

ContentCommunityBranding

* This is NOT a case study.

Born out of our passion for design and software engineering, my brother and I started Hack University; a media brand focused on providing educational tech content.

We primarily post on Instagram and have grown to over 85K followers.

I'm in charge of creating every post, story, and maintaining the brand.

Hack University's Instagram Stories.

OUTCOME

While I don't like to put much value to these vanity metrics, it's still incredible to see the impact we've had from our content.

Since Oct 2019:

2 million +

Page Reach across FB and IG

85,000 +

Followers on IG

8000 +

Page Likes on FB

THE PROBLEM

How might we give back to the tech community?

My brother and I were constantly getting reached out to for career guidance. While we enjoyed helping each individual person, it couldn't scale well.

So, with the power of social media, we jumped to Instagram to help exponentially more people with our custom content.

Tips via Instagram Stories:

OSI Model Coding Tip
Branding Design Tip
Hue Design Tip
UX Design Tip

Instagram carousel images:

KEY TAKEAWAYS

Creating content and sharing my knowledge with the community has been one of the most rewarding and humbling experiences.

Every week we get a few DMs from folks thanking us for our content and how it has helped them with their careers.

Designing for attention

It's all about grabbing people's attention. What works for one niche may not work for another. So, we constantly tested ideas like time of posting, type of content, captions, bold typography, vibrant images, etc and we've found what works for us (for now).

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